Posted on: 10-09-2024
Back to overviewFIELDS Group is pleased to announce the acquisition of a majority interest in adlicious, a digital advertising agency with a strong presence in Germany and selected international markets. By bringing together seamless media delivery, premium ad creative solutions, and data integration for smarter campaigns and marketing automation, adlicious helps brands and agencies maximize the impact of their advertising campaigns. adlicious specializes in combining these advertising solutions with the right strategy to find the most effective marketing channels and formats, enhancing every touchpoint throughout the entire customer journey.
The partnership between FIELDS Group and adlicious aims to build on adlicious’ success in the advertising industry and grow the company into a leading provider across Europe, both organically and inorganically. At the same time, FIELDS Group will support the management team, led by Viktor Eichmann, David Lange, and Matt Probert, in further scaling international business operations.
“We are thrilled to welcome FIELDS Group as our key investor. This partnership marks an exciting new chapter for adlicious, and we are fully prepared to elevate the company to new heights. With FIELDS Group’s backing, we are eager to expand our international footprint and bring our successful approach to new markets. Our leadership will be focused on scaling the strategies that have driven our growth, ensuring we continue to deliver exceptional value to our clients across the globe,” comment Viktor Eichmann and David Lange, Founders & Managing Directors of adlicious.
Matt Probert, CTO of adlicious, adds: “I am excited about the upcoming growth opportunities, especially in terms of advancing our technological products. This collaboration will enable us to develop even more innovative advertising solutions, helping brands achieve smarter and more effective marketing outcomes.”
André Reitz, on behalf of FIELDS Group, states: “We are proud to partner with adlicious. The technology-driven approach and resulting innovative products provide better return on marketing spend for customers, a USP that has had us impressed right from the start. We are delighted to continue this journey with Viktor, David and Matt in their roles as management as well as co-shareholders and the rest of the adlicious team in the coming years. Together we aim to both further scale the existing operations but also grow via selective buy-and-build.”
About adlicious
adlicious was founded in 2014 as one of the first independent and purely programmatic media agencies. Combining data and technology to achieve better media activation has been central to their work from the beginning. Based on their many years of hands-on experience with many different platforms, they decided to develop their own technology to bridge the existing gap between creation, data and media. Today, adlicious has evolved into a technology-driven full-service digital agency and is thus able to deliver integrated and fully customizable media solutions to their clients across the entire customer journey and all digital channels.
www.adlicious.me
About FIELDS Group
FIELDS Group is an entrepreneurial hands-on investor focused on developing companies with potential. FIELDS Group invests in companies with headquarters in Benelux and the DACH region and realizes true transformations with its team.
www.fields.nl
